First came Salma Hayek and CVS, then came Gwyneth Paltrow and Juice Beauty, now celebrity Ashley Tisdale has announced the debut of a new make-up line, Illuminate by Ashley. Step back celebrity fragrance; it looks like 2016 will be the year of the celebrity cosmetics.

Tisdale gave her fans a sneak peek of the new cosmetics brand, slated for launch later this year, via social media site Instagram last week.

The line, produced in collaboration with bh cosmetics, sports bronze and white striped packaging and includes palettes for eyes and cheeks as well as a selection of lip colors.