Asia Kawaii Way to export Tokyo style with new ‘face in a box’ sets

Asia Kawaii Way to export Tokyo style with new ‘face in a box’ sets

Japanese cosmetics brand Asia Kawaii Way is hoping to export a slice of Japanese style with the launch of four new cosmetics boxes containing all the necessary items to recreate Tokyo’s hottest looks.

The Face Tokyo collection was inspired by the 2,000 attendees at Tokyo Girls Collection and comprises four different looks, including the fresh Raw Face, adorable Doll Face, heritage Bitter Face and trend-driven Color Face.

The boxes will retail at ¥9,180 to ¥9,828 and contain a variety of products as well as a booklet containing collective wisdom from Japanese women, all devotees of Tokyo’s ‘culture of make-up’.

The box sets will be sold by popular Japanese retailers, including Matsumoto Kiyoshi, Tsuruha Drug and Don Quijote.

 

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