The British Department of International Trade has secured free banner advertising across China and Hong Kong-based e-tailers ttHigo, Goxip and MyMM to promote British goods to Asian shoppers.

The week-long campaign is expected to reach a combined audience of 720 million and will coincide with the GREAT Festival of Innovation in Hong Kong this week (March 21-24).  

“Asia has been a fantastic market for us – consumers there really appreciate that our products are made in the UK, are high quality and organic certified,” said Gudrun Wurm, Founder and Director of beauty brand Little Butterfly London.

“We currently sell our products on various platforms including MyMM’s mobile commerce app and we are delighted to be receiving increased brand awareness through the UK Government’s GREAT Campaign. We look forward to seeing more traction as a result of the advertising.”