Asian natural and organic cosmetics market booms as consumer awareness grows

Asian natural and organic cosmetics market booms as consumer awareness grows

Sales of natural and organic cosmetics are projected to reach US$1bn in Asia over the next few years, according to a report released by Organic Monitor in April.

This boom in sales has been fuelled by rising awareness of the sector across the region, as well as the launch of a number of international premium brands, such as Aveda (Estée Lauder). China is the largest market for natural and organic cosmetics in the region, with Japan a close second.

In terms of channels, concept stores lead the way, with many brands opening stand-alone stores or salons. A growing number of Asian brands, such as Forest Essentials, are investing in this sales model to raise brand awareness.

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