Sales of natural and organic cosmetics are projected to reach US$1bn in Asia over the next few years, according to a report released by Organic Monitor in April.

This boom in sales has been fuelled by rising awareness of the sector across the region, as well as the launch of a number of international premium brands, such as Aveda (Estée Lauder). China is the largest market for natural and organic cosmetics in the region, with Japan a close second.

In terms of channels, concept stores lead the way, with many brands opening stand-alone stores or salons. A growing number of Asian brands, such as Forest Essentials, are investing in this sales model to raise brand awareness.