THE WHAT? Augustinus Bader has launched its first conceptual pop-up in the U.S., with the beauty brand opening the store throughout October at The Grove in Los Angeles.
THE DETAILS The pop-up, launched in partnership with Nordstrom, covers 250 sq. ft and will have brand ambassadors and beauty industry leaders on site, as well as one-on-one services and limited edition products.
THE WHY? The store is said to allow consumers to experience the brand’s products alongside personalised consultations with onsite experts.
Co-Founder and CEO Charles Rosier, said, “We are thrilled to open the brand’s first conceptual pop-up in North America for 4 weeks in October. It’s a true LA destination takeover with a modern introduction to our premium skincare and luxury wellness regimens.”