Aurezzi: Luxury Oral Care Meets Celebrity Endorsement

Aurezzi: Luxury Oral Care Meets Celebrity Endorsement

THE WHAT?  Aurezzi, a luxury oral care brand founded by Noel Abdayem, has launched as a direct-to-consumer brand with DJ Khaled as a stakeholder and ambassador.

THE DETAILS  The product lineup, available on Aurezzi.com, includes toothbrushes priced at $59 in finishes of 24-karat gold plate, 18-karat rose gold plate, and silver plate; toothbrush stands at $49 in the same precious metals and toothpaste and mouthwash, each at $39, infused with silver or gold particles.

THE WHY?  This strategic collaboration aims to leverage the appeal of luxury and the influence of a well-known personality to attract a discerning clientele.

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