Unilever-owned hair care line Toni & Guy has become the first to sponsor a Snap Show in Australia, according to a report published by Ad News.

The company is running three, five-second Snap Ads alongside a Snap Show named Nail the Look. The show is hosted by celebrity stylist Sophie Lopez and features two wannabe stylists competing to create the ‘perfect look’.

The ads demonstrate how to recreate a messy top knot using a selection of the brand’s hair care and styling products, not to mention Unilever’s financial commitment to the popular social media site.