A trio of Australian university students-cum-beauty bloggers have struck a chord with ethnic consumers across the country, calling for the beauty industry to cater for more a more diverse spectrum of consumers.
In an interview with Mashable Australia, Clara Siry, Anabelle Acquah and Chanel B – who are of Timorese, Ghanaian and Filipino heritage respectively – claimed that there is a distinct lack of culturally diverse beauty gurus in Australia.
The bloggers, collectively known as The Pastels, share beauty hacks with their followers, helping viewers to overcome the dearth of beauty products aimed specifically at ethnic skin. “Shade ranges stop around tan. There are only a few brands that have a variety of skin tones, which is really disappointing,” said Acquah.
The trio have no current plans to launch their own make-up brand but would consider developing a range of ‘brushes, lashes and skin care’.