Aveda has ramped up its efforts to use sustainable packaging by launching a new range of tubes made from post-consumer recycled materials and bioplastic.

Currently 85 percent of Aveda products are packaged using 100 percent post-consumer recycled (PCR) materials. By using bioplastics made from sustainable and renewable source, sugarcane ethanol, Aveda can made more of its products environmentally friendly.

Mike Kennedy, Vice President of Package Development, commented, “I am thrilled that we have embarked on the next phase of environmental packaging and are moving toward making the majority of Aveda product containers using minimal virgin petrochemical plastics.

“After years of research and testing, Aveda has two of the best possible developments for product containers available: 100% PCR in HDPE retail bottles and now this breakthrough PCR and bioplastic combined technology which it is starting to use for tubes.”

The first two products to be created using bioplastics and PCR are the Aveda Dry Remedy Moisturizing Conditioner and Moisturizing Masque tubes.

 Dave Rapaport, Vice President of Earth and Community Care, added, “Aveda minimizes packaging as much as possible while adhering to strict quality and environmental standards. With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials.”