1 Johnson and Johnson Plaza
+1 732 524 0400
Aveeno was founded in 1945 by American entrepreneurs Sidney and Albert Musher who were interested in turning traditional skincare remedies into products for the mass market. Their first product was the Soothing Bath Treatment, which contained colloidal oats, an active ingredient now present in all Aveeno skincare and personal care products. Known for their nourishing, hypo-allergenic properties, Aveeno products are intended for the treatment of skin conditions such as eczema, psoriasis and sunburn. Aveeno was acquired by Johnson & Johnson in 1999.