AVEENO – Company Profile


1 Johnson and Johnson Plaza

New Brunswick


United States

+1 732 524 0400

Company Profile

Aveeno was founded in 1945 by American entrepreneurs Sidney and Albert Musher who were interested in turning traditional skincare remedies into products for the mass market. Their first product was the Soothing Bath Treatment, which contained colloidal oats, an active ingredient now present in all Aveeno skincare and personal care products.  Known for their nourishing, hypo-allergenic properties, Aveeno products are intended for the treatment of skin conditions such as eczema, psoriasis and sunburn. Aveeno was acquired by Johnson & Johnson in 1999.

Enterprise Value: $11.844m

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