Avon has been announced as the principle sponsor for not-for-profit organization Women Startup Competition Europe.
The organization looks to inspire, educate and unite female entrepreneurs from around the world, with Avon getting involved by sponsoring the competition’s beauty sub-category.
The direct sales giant will review and screen applications and help to judge the winners, which will then be provided with a customized mentoring programme within Avon’s innovation incubator in order to help support their business growth. The company will also offer the potential for future collaboration in helping to commercialize their ‘idea, product or brand.’
Louise Scott, Chief Scientific Officer at Avon, said: “We are really excited to be partnering with Women Startup Competition. There is a great deal of alignment in our missions – fostering entrepreneurialism among women and encouraging innovation that benefits society, because we know when we create opportunities for women, we see the ripple effect benefit her family and her community.
“This alliance not only allows us to support more women in their business endeavors but is also very consistent with our mission to open up our innovation program to new ideas – allowing us to discover early promising new beauty innovations that could be highly appealing to our global network of Representatives and consumers.”
The new partnership coincided with the recent semi-finals that took place in Budapest at the end of last month, with all the Women Startup Competitions offering female start-ups the chance to take part in workshops and mentoring sessions to help support business growth.