Avon focus on digital with new SVP, Chief Digital appointment

Avon focus on digital with new SVP, Chief Digital appointment

Avon has announced the appointment of Benedetto Conversano into the newly created role of SVP, Chief Digital & Information Technology Officer, effective 3rd September.

Succeeding Sue Liddie, GVP, Chief Information Officer, Conversano will also take on additional duties, which include leading Avon’s digital strategy and heading up a new digital Board.

Conversano will report to Jonathan Myers, Executive Vice President and Chief Operating Officer and to Jan Zijderveld, CEO in his new role, which he will move into from his current role as Chief Global Information Officer at Jeronimo Martins, a €16 billion revenue international food, health and beauty retailer.

Zijderveld said of the appointment, “We are thrilled for the opportunity to benefit from Benedetto’s proven, strong strategic, consumer-focused digital, technological and operational skillset, having played a pioneering role in helping some of the world’s best-known brands deploy consumer-friendly digital platforms.
“Avon is undergoing a period of significant change, and customer-friendly digital interfaces, supported by a much more efficient technology infrastructure and rich data analytics, are a key strategic driver of the organization’s future progress.”

Conversano will develop a new digital strategy as well as build, develop and standardize technology solutions and delivery across the organization globally.

1 Comment

  1. As the restructuring and repositioning of the business continues this appointment
    must be welcomed, providing the company with a digital figurehead. Some would say this is long overdue
    but at least it shows Avon in moving in the right direction as a customer focused business,
    with a growing online presence.


Leave a reply

Your email address will not be published. Required fields are marked *