Avon Brazil has developed a forklift operator training program designed to encourage women to take up more senior roles in manufacturing.
Some 14 female associates have completed the training to date, which was conceived after senior management invited employees to participate in a series of focus groups designed to understand and remove any barriers to progression.
“Across Avon, our Global Women’s Strategy means we are aiming to be the preeminent employer for women worldwide. We want to improve the representation of women at all levels and in all areas, and this is an excellent example of the work being down to achieve this,” Jose Vicente Marino, GM at Avon Brazil said.
“Avon is far more than just a beauty brand – it’s a global movement with the clear purpose of empowering women and making a difference in people’s lives. Female economic participation in the workforce remains below that of men, but Avon is agent of change. We will challenge ingrained barriers and open up opportunities,” said CEO Jan Zijderveld.