THE WHAT? The CEO of Avon, Angela Cretu, has pledged to keep prices fair, despite the global supply crisis, according to a report published by the Press Association.
THE DETAILS Early buying from representatives has safeguarded holiday supplies and, in the UK, the Natura &Co-owned direct sales brand worked with its logistics partners earlier in the year to increase HGV driver pay and secure long-term contracts.
THE WHY? Working with stablemates The Body Shop and Nature, Avon has been able to share manufacturing resources, raw materials and sourcing to help keep costs low. Cretu explained, “I’m keen not to put this global turmoil on consumer shoulders. We are able to synergise procurement and tap into the eco-system of partners and ensure we protect the final prices.”