THE WHAT? Avon has announced the launch of a new campaign in collaboration with the NO MORE foundation to speak out against verbal abuse, as well as launching an online educational portal and offering training for customers, representatives and associates.
THE DETAILS The direct sales company has released research findings that reveals that one in five women are subjected to constant verbal abuse by a partner.
According to a press release, “Commissioned in support of 16 Days of Activism Against Gender-Based Violence, Avon and NO MORE are launching a campaign to help everyone recognise verbal abuse and its role in coercive control, domestic violence or intimate partner violence.”
The online portal will provide information and resources about the signs of verbal abuse, what to do if someone you know is in an abusive relationship and where to go for help. It will also feature inspiring stories from survivors.
Avon has also committed to donate US$1.5 million in grants to NGOS around the world to fund support projects for life after abuse. Likewise, it is offering training to its five million representatives worldwide.
In the UK, Women’s Aid and Avon are piloting a specialist training programme in Bristol for representatives, offering on-the-ground, community support for those facing abuse in any form.
THE WHY? The move aims to raise awareness about the signs of verbal abuse, and to back the silence around gender-based violence.
Angela Cretu, Avon CEO says, “Our research highlights how crucial it is that we continue to stimulate conversation about all forms of gender-based abuse, be that verbal, emotional or physical.
“Over the last 15 years Avon has made it our mission to end violence against women and break down the wall of silence. With five million Representatives around the world, all with their own unique networks, we are committed to training in recognising the signs, having safe conversations, and signposting to local NGO support. We have also introduced a GBV Protocol and Ambassadors to support every associate who may be experiencing domestic abuse, for example offering them access to leave or facilitating conversations with managers.”