THE WHAT: Avon, the renowned global beauty brand, is expanding its retail presence by introducing its award-winning lineup of makeup, skincare, and fragrance products in 100 Superdrug retail stores across the UK, starting from 11th October and on Superdrug.com from 9th October 2023.
THE DETAILS: This collaboration unites two of the country’s substantial beauty giants, aligning with Avon’s strategy to augment its primary high-touch relationship-selling model. This move marks Avon’s consistent efforts to evolve into a holistic omnichannel beauty brand, aiming to appeal to a broader customer base seeking high-quality beauty products at an attractive price point.
THE WHY: Angela Cretu, CEO at Avon, said, “We’re thrilled to connect with new customers across the UK by introducing Avon products into Superdrug stores. We understand that people like to shop in different ways, whether through a personal consultation with one of our amazing Reps who provides tailored beauty advice, via our online channels or now in Superdrug stores. We’ll now be able to reach even more people who want high-quality, innovative and, most importantly, affordable beauty products.”