Avon has announced the launch of its Personalised Beauty App, a digital tool that will enable representatives to deliver personalised service to customers.
Hailed as a beauty industry first, the app was built in partnership with Techkon and promises to deliver diagnostics using a phone camera and a calibration card, which will be exclusively available to Avon’s sales force, helping them to guide their customers to the right shade for their skin tone. The method circumnavigates the pitfalls of selfie-based diagnostics, because it is not limited by screen technology.
“We’re passionate about making high quality, high-tech innovation accessible to all of our Beauty Entrepreneurs and their customers,” said Louise Scott, Avon’s Chief Scientific Officer. “Digital tools like these help make the personalised, trusted service of our Representatives even more meaningful. At Avon, we are putting an end to the one-size fits all approach and recognising that women don’t just want the latest product, they want real beauty insight tailored to their individual needs – not just for foundation, but for their whole beauty colour regime. Early results indicate that this technology provides a benefit that really resonates. We’re providing a solution women want.”