Avon has announced the opening of a new R&D facility based in Mexico, according to a report by Direct Selling News.
The research and development lab will operate as part of the company’s global R&D network and is said to help it explore further innovation possibilities.
Local media and influencers were shown around the facility as part of a press tour, hosted by Josie Adams, Vice President, R&D, Samantha Hernández, North Latin America Marketing Director, and Jaime Ornelas, Director, Celeya plant. The tour highlighted how the company is looking to utilize its global capabilities in order to create products that better cater to regional preferences.
Customized goods for the local market are thought to be made available within weeks.
Adams stated, “We are excited about the potential of this new facility to drive business growth in NoLA markets. Trends move fast, and with an abundance of choice for consumers today, it’s important that we can deliver top quality innovation in the right timeframe to delight our millions-strong global network of Representatives and their customers.”