THE WHAT? Avon Mexico has launched a new make-up line for men in collaboration with make-up artist Patrick Mua. 

THE DETAILS The genderless PatrickMua with Mark by Avon collection includes a line of eight different lipstick shades such as a coral neon, nude and lilac. 

Talking about the lilac hue, named Taboo, Mua told Vogue Mexico, “the name refers to my ideal of ceasing to believe that makeup has a particular gender.”

THE WHY? Looking to break down the stigma of make-up being just for women, Mua told Vogue Mexico that make-up “has no gender. It’s an art, nothing more.”