Avon has announced the appointment of Aditi Rao Hydari as brand ambassador for its color cosmetics line in India. The popular Bollywood actor will front the direct sales giant’s Avon Color line.

“We are thrilled to appoint Aditi as the new face of Avon Color in India. She embodies everything that the brand stands for – beauty and empowerment. Aditi is a strong, passionate woman and is the perfect ambassador as she now plays a role model for Avon representatives across India. We are confident that she will greatly portray the make-up range that Avon is renowned for,” said Swati Pal, Marketing Director at Avon India.

“I’m happy to be representing a range that I absolutely love,” added Hydari. “Avon is always known as the company that empowers women. I am proud to be associated with Avon, to inspire women to be independent and explore opportunities to earn for themselves.”