THE WHAT? Avon Products has ended all regulatory-required animal testing, making it the first global beauty company selling in China to stop all animal testing of ingredients and products across all its brands.
THE DETAILS The direct sales giant will no longer conduct regulatory-required animal testing in any country, including China, and is set to work with its suppliers to ensure no ingredients are tested on animals.
Jonathan Myers, Avon’s Chief Operating Officer, said, “We do not believe that animal testing is necessary to substantiate product safety and do not test products on animals anywhere in the world. We will continue to push for greater acceptance of alternatives.”
Animal rights charity PETA has recognized the company achievements by adding it to its list of companies “Working for Regulatory Change.”
Myers continued, “We’re pleased and proud to receive this recognition from PETA. We appreciate PETA’s willingness to engage in dialogue and we want to continue our relationship. PETA’s recognition acknowledges our long-standing, active involvement in developing and promoting non-animal test methods but also reflects an understanding of Avon’s deep commitment and willingness to drive change developed over months of discussions.”
THE WHY? Regulation animal testing laws in China have inhibited cosmetic companies from being able to declare themselves cruelty free should they distribute in the country. Avon’s decision to end all animal testing is a pioneering move that will undoubtedly have industry-wide consequences.
Kathy Guillermo, Senior Vice President at PETA said, “We welcome Avon to our Working for Regulatory Change list and have been impressed with the company’s commitment to ending tests on animals and promoting the development and acceptance of non-animal methods. We are delighted to continue to partner with the company as it works with its suppliers on their animal testing policies for ingredients used in Avon’s products.”