ADDRESS:
Building 6,
Chiswick Park,
London,
W4 5HR,
UK
PROFILE:
Avon is a direct sales company operating in the skin, body, fragrance, make-up, sun care and fashion markets. A leading company within the direct sales market, Avon has millions of beauty advisors worldwide and recently moved its headquarters from the U.S. to the UK.
CEO: Jan Zijderveld
CFO: Gustavo Arnal
BRAND RANKING:
2019 – 43
2018 – 35
2017 – 23
COMMENT:
Dropping from 23rd on the list in 2017 to 43rd in 2019, it’s clear for all to see that Avon has been having some troubles of late – resulting in the drastic fall in brand value. However, with the brand’s recent acquisition by Brazilian giant Natura, could its fortunes be set to turn around? Watch this space.
