THE WHAT? Avon has reported a 114 percent surge in representative sign ups due to women looking for ‘new, flexible and digital earning opportunities’ as job losses surge amidst the COVID-19 crisis. 

THE DETAILS The beauty company has seen a two-fold increase in new social selling reps during the pandemic, with Avon having reduced its threshold to earn so that its reps can earn from their first £1 of sales.

Angela Cretu, Avon CEO, “As the recession tightens its grasp on communities in the wake of COVID-19, people are looking for new ways to earn.
“Avon has been providing an opportunity for our Reps to earn and learn by selling through their social networks for nearly 135 years, and we’ve reinvented our model of social selling for the next era. Helping our community of Avon Reps to embrace online opportunities, we have supported our them with video workshops on building their business online, as well as tips and insights on how to make the most of social media.”

THE WHY? While the economic impact of COVID-19 is being felt globally across all sectors, it is said to disproportionately effect women, with a ‘pink collar recession’ set to roll back decades of gender equality gains. 

With Avon reporting double the number of new reps during lockdown, it highlights the amount of women looking for flexible, home-based work.