Avon South Africa has appointed online marketing agency Liquorice as its digital and social media agency of record, according to a report published by Biz Community.

Liquorice’s win follows an extensive, highly competitive pitch process. “Liquorice never failed to wow us,” said Momin Hukamdad, Executive Director for Commercial Marketing at Avon.

“Avon as a brand has grown exponentially in South Africa over the years, and created a strong position as a champion of South African women,” Liquorice CEO Miles Murphy told Biz Community. “Liquorice looks forward to harnessing digital channels to grow Avon’s direct sales model, empowering both its brand representatives and customers with digital innovation.”