Avon is set to launch a new female entrepreneurial academy, the Avon Academy, as part of its new stand4her global plan aimed at tackling barriers for women in the work place.
The new plan looks to improve the lives of 100 million women each year who are held back from reaching their full potential, with the Avon Academy set to train 500,000 representatives each month to become beauty entrepreneurs.
As part of the Open Up Avon business strategy, the stand4her campaign is said to be a ‘10+ year plan’ that is in response to new research that shows despite the global increase in flexible working patterns, ‘women still feel they are held back from running their own businesses.’
The Avon Academy will be available via the company’s new mobile-enabled platform and via face-to-face learning and support programs.
Other initiatives under the stand4her campaign include the Avon For Her Program, which looks to improve conditions for women working in the Avon supply chain, the Avon Foundation for Women Scholarship Program, which awards representatives and their families with financial contributions for education, and the The Avon Promise to Help End Violence Against Women and Girls.
Jan Zijderveld, Avon Chief Executive Officer, said, “Stand4her is what we do, every day – it’s what we’ve been doing for over 130 years. We’re reigniting Avon’s strong sense of purpose and doubling down on our efforts to support women and provide more meaningful and rewarding opportunities for our beauty entrepreneurs.
“Our core purpose has never been more relevant. Today female economic participation in the workforce remains below that of men, but we can be an agent of change, challenges ingrained barriers and open up opportunities. With 100 million women who work with us and buy from us around the world, and millions more in the communities in which we operate, Avon has a critical role – alongside other partners – to make a real and lasting impact.”