Unilever’s Axe has completed a third season to provide the grooming essentials for New York Fashion Week: Men’s, being held this week in the Big Apple.

As the official sponsor, Axe has been supporting 15 designers across Platforms 1 and 3 at Skylight Clarkson Square and NYFW: Men’s latest runway venue at Cadillac House, providing antiperspirant sticks and hair styling products from its Advanced Collection.

“Inspiration can come from anywhere and anyone,” said Matthew McCarthy, Senior Director, Axe & Men’s Grooming for Unilever. “So whether it’s providing a platform for aspiring artists at SXSW or giving emerging fashion designers a showcase at NYFW: Men’s, Axe champions helping guys find what inspires them and unleashing it to the world.”