Actress Ayesha Omar has been named as the Pakistan celebrity Spokesperson for Maybelline New York.

A key public figure in Pakistan for her TV and film work, Omar will feature in the brands 2016/2017 campaigns across the country.

L’Oréal Pakistan Consumer Products Division General Manager Farooq Ahmed said, “We are excited to welcome the multi-talented Ayesha Omar as our spokesperson in Pakistan. She embodies the brand values and represents Maybelline New York women all over the world who are smart, ambitious, and full of life.”

Omar says, “I am absolutely delighted to be the spokesperson for such an iconic international brand. Maybelline New York has always stood out to me for its bold, fun and sassy identity. To be part of a brand which counts the likes of Christy Turlington, Gigi Hadid, Adriana Lima and Jourdan Dunn as its spokespeople is such an honour.”