THE WHAT? b.well Connected Health has announced that it has closed a US$16 million Series A investment round led by UnityPoint Health Ventures.

THE DETAILS Other investors include ThedaCare and Walgreens Boots Alliance subsidiary, Well Ventures.

“Over the past five years b.well has successfully partnered with self-insured employers, payers, health systems and providers by providing them the software to configure and launch their own unique digital health strategy with a sharp focus on consumer experience.  Building on this strong foundation, and with increased demand for digital delivery of health services that support population health and value-based care models, we are now focusing on our growth strategy,” said Kristen Valdes, Founder and CEO, b.well Connected Health. “We welcome the opportunity to work with our new directors to advance our mission to help individuals take control of their healthcare experience.”

THE WHY? The platform’s bespoke health care offer includes a digital wallet and prescription ordering function as well as matching users with health care services – which could prove lucrative for the pharmacy channel.