US bagel retailer Einstein Bros. Bagels has launched a limited edition cheese-scented shampoo and bacon-scented conditioner.

The fast food chain has unveiled the new hair care range to complement its Cheesy Wakin’ Bacon sandwich, with the shampoo named Cheesy Shampoo and the conditioner penned Wakin’ Bacon Conditioner.

Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation, “This is the ultimate breakfast apéritif — now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long.”

Einstein Bros. Bagels is the latest fast food company to launch into the beauty market, with KFC having previously unveiled chicken-flavored nail varnish, while Burger King put out a ‘Flame-Grilled Fragrance’ onto the Japanese market in 2015.