Balenciaga Creative Director Demna Gvasalia showcases support for Ukraine at the brand’s winter show in Paris 

Balenciaga Creative Director Demna Gvasalia showcases support for Ukraine at the brand’s winter show in Paris 

THE WHAT? Balenciaga Creative Director Demna Gvasalia has thrown the spotlight on Ukraine at the brand’s Autumn/Winter show at Paris Fashion Week. 

THE DETAILS Guests arriving to the show were greeted with Ukrainian flag t-shirts, with Gvasalia having written a note highlighting that the war had triggered his own trauma as a refugee from Georgia, stating, “the same thing happened in my country and I became a forever refugee”

Models walked down the glass-encased runway with swirling snow, wearing items such as a black cape-like dress, oversized hoodies and floral outfits. 

THE WHY? Speaking an interview with Reuters after the show, Gvasalia said, “We, as a brand, have to do something … we cannot take weapons and go fight there, but we can use our voices.”

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