L’Oréal Paris has drafted in designer of the moment Balmain to create a capsule collection of 12 lipstick shades for its best-selling Color Riche line. The collection will be unveiled at Paris Fashion Week in September.

The collaboration marks Creative Director Olivier Rousteing’s first foray into color cosmetics, having already released a hair care and fragrance collection. The range is divided into three ‘themes’ and will be sold via L’Oréal Paris stockists, with a limited edition ‘jewel’ lipstick sold in Balmain stores.

“L’Oreal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” said Rousteing. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”