THE WHAT? Barry M is expanding its foothold into the lucrative Indian beauty market thanks to an exclusive partnership with Flipkart, according to a report by Fashion Network.

THE DETAILS Marking the company’s Indian retail debut, the UK-based company launched online with a selection of color cosmetics products.

THE WHY? The India Cosmetics Market was valued USD 13191.23 Million in FY2020 and is forecast to grow at double digit CAGR of 16.39% through FY2026 to reach USD 28985.33 Million by FY2026, according to a report by Research and Markets.