BASF has opened a new cosmetics plant in Shanghai. The project cost CNY150 million, making the new facility BASF’s largest investment in emollients production in the Asia-Pacific region, with a capacity for 15,000 tons of emollients and waxes. The plant was conceived to ‘serve the Chinese market to echo the fast-growing demand and swiftly changing property needs,’ according to Hans W Reiners, BASF President for Care Chemicals.

Sergey Andreev, Senior Vice President, Care Chemicals Asia Pacific, said, “Now we can combine the scientific research power of our Innovation Campus Asia Pacific in Shanghai with the capabilities of the new state-of-the-art multi-purpose production facility in Jinshan, for the benefit of our customers in China and also in all of Asia Pacific. By taking inspiration from real life in the local markets and using modern ingredients, we can enhance the sensory experience and improve texture and appearance of final products, thus creating smart solutions for the personal care market together with our clients.”

The Jinshan District factory will help to up sales in the personal care sector by about 9 percent annually in China, according to Mao Jianwen, BASF Vice President for Care Chemicals, Asia-Pacific.