THE WHAT? Beast Brands has closed a US$3 million funding round led by venture capital firm Callais Capital Management.
THE DETAILS “This investment will allow us to focus on product improvement and marketing. We will be offering more reduced plastic and reusable packaging, more natural formulas and more products aimed at a whole range of Beasts,” says John Cascarano, President and Founder of Beast Brands.
Mark Graffagnini, Partner at Callais Capital adds, “We appreciated Beast Brands’ consistent growth, its brand positioning, and especially the experience and qualifications of the management team.”
THE WHY? The round demonstrates strong investor confidence in the DTC personal care brand and no wonder; it’s been perfectly placed to cater for a rise in demand for personal hygiene products prompted by the pandemic. The investment will allow the company to up its sustainability credentials as well as launch new products.