Amazon Prime is launching a beauty sampling service that will enable its subscribers to purchase individual samples of products or boxes of taster products, according to a report published by Metro.

In direct competition with Birchbox, the e-commerce behemoth is launching an entire collection of sample beauty boxes, including the Luxury Skin Care Sample Box with products from Lierac, La Roche-Posay and Vichy; and the Women’s Luxury Beauty Sample Box, which includes products from Clark’s Botanicals, L’Occitane, Erno Laszlo, Elemis, StriVectin and Elizabeth Arden, among others.

Individual samples are priced at US$2, while boxes are priced between US$4.99 and US$19.99, and the price is redeemable against the purchase of a full size product. Shipping is free.