Indian beauty and wellness company Scentials has raised Rs 25 crore ($3.6 million) in its Series A funding round from Unilever Ventures, the venture capital arm of personal care giant Unilever.
The wellness brand, launched by former tennis players Mahesh Bhupathi and Jinesh Mehta in 2017, designs and manufactures brands within the fragrance, skincare, make-up and men’s grooming markets. Indian cricket captain Virat Kohli launched its one8 brand under the company in January this year.
Scentials plans to use the funding to evolve its distribution and marketing platforms. Speaking in an interview with Live Mint, Bhupanti said, “We are already present in 40,000 outlets offline. We look sorted on the product side, with some very credible dermatologists, and will hire people for marketing, digital distribution and on the ground.”
The investment is said to be enough to fund the company for a year, with Scentials planning to launch a color make-up brand by September.
Pawan Chaturvedi, Investment Director, Unilever Ventures, said in a statement, “Scentials is building a unique beauty brands studio platform that combines fast paced innovations across beauty categories with endorsements from top tier Indian celebrities in sports, films and entertainment. The celebrity partnerships provide massive traditional and social media reach driving brand salience. We look forward to supporting Scentials in their growth journey.”