Beauty bloggers endorse Dollar General’s beauty line

Beauty bloggers endorse Dollar General’s beauty line

Dollar General’s Believe Beauty, an own brand cosmetics line priced at US$5 and under, has gone viral thanks to a series of endorsements from high profile beauty bloggers, according to CNN Business.

The line, which launched in spring this year, comprises skin care, make-up and nail polish and is sold in some 15,500 stores across the US. The line has received more than 3,000 mentions on Instagram and several YouTube reviews, which have pulled in views in the 100,000s, per CNN Business.

“We’re seeing really good results,” John Garratt, CFO at Dollar General said in a presentation per CNN Business.

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