Mary Kay chose its annual US Seminar to launch its latest patented innovation, TimeWise Vitamin C Activating Squares – hailed as a beauty industry first by the US direct sales giant.

“Mary Kay is on the front lines of innovation and we’re excited to announce a beauty industry first in the form of our TimeWise Vitamin C Activating Squares at our annual US Seminar,” said Lucy Gildea, Chief Scientific Officer. “Pure vitamin C degrades and loses its power over time when exposed to air, light or water, but with the new Mary Kay dissolvable vitamin C square, a serum is enhanced and boosted with a fresh, pure and potent vitamin C elixir. It’s a revolutionary skin care innovation in the palm of your hand.”

The US Seminar runs from July 20 through Aug 4 in North Texas and allows Mary Kay’s Independent Beauty Consultants to catch up on the latest launches.