L’Oréal has announced that it will use its Paris Fashion Week runway show to make a ‘powerful statement of inclusivity’.
Le Défilé L’Oréal Paris will take place on September 30 on a custom-designed river catwalk located on the Seine River. The catwalk has been designed to be visible to the maximum number of people gathered on the riverbanks and will be open to the public as well as broadcast live on the brand’s social media channels.
“Le Défilé L’Oréal Paris is our opportunity to share during Paris Fashion Week an extraordinary experience with everyone! We are delighted to invite thousands of members of the public to a celebration of every element of our brand’s DNA – Paris, beauty, creativity, fashion and diversity – with the river Seine as our majestic backdrop,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President.