Beauty Kitchen has launched a new full circle, zero waste program for the UK cosmetics consumers, named Return. Refill. Repeat.

The sustainable beauty company has launched the program based on cradle-to-cradle principles to ‘take sustainability on the high street one step further at no extra cost to the consumer.’

Said to be the first time a beauty brand has offered a zero-waste solution on a large scale, consumers are asked to return their Beauty Kitchen empties to the company, which will then wash, refill and return them.

Going so far as to pay the postage costs, the company is kickstarting the scheme with its Seahorse Plankton Range, with its Abyssinian Oil range soon to be available in the program.