Beautycounter names former Shiseido exec Marc Rey CEO

Beautycounter names former Shiseido exec Marc Rey CEO

THE WHAT? Beautycounter-owner, Counter Brands has announced Marc Rey as CEO, effective February 1, 2022. Rey will replace Founder Gregg Renfrew, who will serve instead as the company’s Executive Chair and Chief Brand Officer.

THE DETAILS Rey joins the clean beauty brand from Shiseido Americas where he served as CEO and Global Chief Growth Officer. He has also held senior roles at both Coty and L’Oréal over the course of his career.

He is charged with operationalizing the brand’s mission to ‘lead and define the future of the global beauty industry’ while Renfrew will expand her work on areas that remain critical to Beautycounter’s mission, including community engagement and empowerment, brand innovation and awareness, and social mission and advocacy.

THE WHY? Gregg Renfrew, Founder, Executive Chair, and Chief Brand Officer of Beautycounter, reveals, “As the Founder of Beautycounter, my focus is on the future of our company to ensure we continue to lead our industry toward a better place. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry’s evolution. His track record of scaling and optimizing businesses, proven ability to develop talented teams, and commitment to changing beauty for the better make him a natural fit as we continue to pursue long-term growth and expansion.”