THE WHAT? Beautycounter has bolstered its female leadership having appointed Gina Boswell as new Chairwoman, with Dasha Smith announced as an Independent Director of its Board.
THE DETAILS Effective immediately, Boswell succeeds John Replogle, who will remain a Director.
A beauty industry expert, Boswell was most recently President, Customer Development, Unilever North America, having previously held the positions of CEO, Unilever UK & Ireland and EVP, Personal Care, North America, President, Global Brands of Alberto-Culver and SVP & COO of Avon Products North America.
Smith will be the fifth woman to join the Board.
THE WHY? Promoted as a female-led company since its launch in 2011 by Gregg Renfrew, the new appointments help extend the presence of women at the top.
Discussing the new appointments, “Dasha is known as a strategic operator who engages and grows top talent and high-performing, dynamic, and diverse leadership teams. As Beautycounter continues to lead the next generation of beauty through our safer products, sustainability, transparency, and community, I am thrilled to have someone as experienced and talented as Dasha join our Board. She will be invaluable to our team as we continue to grow our company, and reinforce our commitment to community, and diversity, equity and inclusivity.”