THE WHAT? Counter Brands has announced the appointment of Gina Boswell to its Board of Directors, according to a press release issued by the company.
THE DETAILS Boswell has served most recently as President, Customer Development for Unilever North America as well as CEO of the Anglo-Dutch FMCG giant’s UK & Ireland division. Boswell’s appointment is effective immediately.
“Beautycounter continues to lead the next generation of beauty through our safer products, sustainability, transparency, and community, and I am thrilled to have someone as experienced as Gina join our Board,” said Beautycounter Founder and CEO, Gregg Renfrew. “She will be invaluable to our team as we continue to grow our company for the long term.”
THE WHY? Boswell’s impressive CV includes senior roles at Alberto Culver, Avon and The Estee Lauder Companies. She’ll bring a deep understanding of the global beauty industry to the table, helping Beautycounter to grow its footprint. Last year, the clean beauty brand bought on investors to help fund the development of a stronger multi-channel business. Boswell will bring the know-how.