THE WHAT? Beautycounter has announced a partnership with Ulta Beauty. From February 26, the clean beauty brand’s range will be available to purchase via the US beauty retailer’s website and, from March 5, in some 500 stores across the US.
THE DETAILS To support the launch and mark its 10th anniversary, Beautycounter will run its largest brand campaign to date, Raise Up Beauty, which encourages the brand’s community of Brand Advocates, consumers, employees and the industry at large to drive real change.
THE WHY? Marc Rey, Chief Executive Officer, Beautycounter, explains, “Our partnership with Ulta Beauty is an exciting step toward achieving Beautycounter’s mission of getting safer products into the hands of everyone. We’re looking forward to introducing new consumers to our award-winning products. We believe that this partnership – and the resulting growth of our community – will allow us to have an even greater impact on the future of beauty as we lead the industry beyond clean where all beauty is uncompromising.”