L’Oréal Paris’ iconic tagline ‘Because I’m worth it’, is set to get a makeover in its latest hair color campaign. The brand is amplifying its message to #OWNINGIT in the latest spot for L’Oréal Paris Superior Preference Hair Color.
The campaign stars actress Courteney Cox as well as brand ambassadors Julianne Moore and Amber Heard and debuted at the weekend as part of the Golden Globes broadcast.
“Since launching over 40 years ago, Superior Preference has stood for more than just hair color. Its message of empowerment and championing women is more relevant today than ever before,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “With this new campaign, we want to inspire women to powerfully own it across all facets of their life – from their personal and professional passions to their approach to beauty, including their hair color.”