THE WHAT? Bed, Bath & Beyond has named four new strategic appointments for its leadership team.
THE DETAILS Gustavo Arnal was named Executive Vice President, Chief Financial Officer & Treasurer, effective immediately. Arnal joins the company from Avon, where he held the role of Group CFO. Arnal replaces Robyn D’Elia, who is departing the company.
Meanwhile, Rafeh Masood will assume the role of Executive Vice President, Chief Digital Officer, effective May 11, 2020. Masood was most recently Senior Vice President, Chief Digital Officer at BJ’s Wholesale Club. At the same time, The company’s interim Chief Digital Officer, Gregg Melnick, was handed a new role of Executive Vice President, Chief Stores Officer.
And Arlene Hong joins the Company as Executive Vice President, Chief Legal Officer and Corporate Secretary, effective May 18, 2020. Hong was formerly Chief Legal Officer, Senior Vice President & Corporate Secretary, FullBeauty Brands, prior to which she held a number of senior legal positions at J.Crew and Amazon.
THE WHY? As President & CEO Mark Tritton explained, “We remain committed to rebuilding our business and strengthening our ability to serve our loyal customers, while we respond to the challenges presented by COVID-19. In addition to the appointments of Joe Hartsig as Chief Merchandising Officer, and John Hartmann as Chief Operating Officer, we are continuing to bring in experienced, passionate leaders of change into our business, with strong expertise in business transformation and omnichannel retail. This is a world-class team that will accelerate and drive our transformation.”