Bed, Bath & Beyond looks to update image with new L Brands hire

Bed, Bath & Beyond looks to update image with new L Brands hire

THE WHAT? Bed, Bath & Beyond has announced the appointment of former L Brands exec Cindy Davis as its new Chief Brand Officer, according to a report by Bloomberg. 

THE DETAILS Davis will also serve as President of Decorist, the company’s online interior design platform, and will be tasked with “accelerating digital capabilities’ and marketing in her role for Bed, Bath & Beyond. 

Prior to her appointment Davis held the role of Chief Digital Marketing Officer for L Brands. 

THE WHY? Davis is thought to have been hired in a bid to shake up the company’s brand and marketing strategies, as well as help move it forward amidst the COVID-19 pandemic. The marketing exec will also work on customer retention. 

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