Beiersdorf 1H: La Prairie a highlight as group sales up 4.8 percent

Beiersdorf 1H: La Prairie a highlight as group sales up 4.8 percent

Beiersdorf has released its results for the first six months of 2019, ended June 30. The German manufacturer of Nivea saw sales rise 4.8 percent (6.2 percent in nominal terms) to €3,837 million.

The Consumer Business unit bettered overall sales growth, up 5.3 percent over the first half to €3,146 million, with Nivea growing 3.2 percent, the Derma division up 6 percent and La Prairie soaring 26.8 percent.

On a regional basis, sales growth was flat in Europe at 2.8 percent, affected by adverse weather conditions in the UK which negatively affected sun care sales. The Americas saw solid growth of 5.9 percent which the Africa / Asia / Australia region was the strongest in growth terms, with sales rising 9.2 percent.

“The consumer goods industry is going a historical disruption. Our entire business model needs timely adaptation due to new market realities and fast-changing technology developments. Our response to these disruptions is our C.A.R.E.+ strategy. The results of the first six months show that we are on track. We see that the needle is moving in the right direction – throughout the entire business. Our commitment is to outperform the market, create added value for our consumers with accretive innovations, and ensure sustainable profitability. In the second quarter, we consistently drove forward the implementation of our strategic priorities. The agreed acquisition of Coppertone is the first major milestone in C.A.R.E.+, with which we are strengthening our global position in a strategically important growth area. It underlines our continuous focus on competitive, sustainable growth,” said Stefan De Loecker, CEO of Beiersdorf.

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