The what? Beiersdorf has appointed media agency Carat to handle its UK media business, according to Campaign.
The details Current incumbent Wavemaker decided not to pitch for the account, which saw Carat win out against OMD.
The why? The news comes as Beiersdorf looks to realign its media strategy, with the personal care company last month appointing the Publicis Group to handle global advertising for Nivea while WPP was tasked with overseeing the Eucerin and Elastoplast brands worldwide.
Carat declined to comment.