German personal care giant Beiersdorf has confirmed it will be retaining OMD as its media agency following a three month competitive pitch. 

The decision to appoint OMD ensures the continuation of a 14-year partnership between the two companies, with OMD overseeing media relations for Beiersdorf brands such as Nivea, Eucerin and La Prairie. 

Julia Braun, Beiersdorf Australia General Manager of Marketing, said, “We are delighted to continue our partnership with OMD. They demonstrated their outstanding knowledge of our industry and passion for our business, proving they are the right partner to lead our business forward.”

Aimee Buchanan, OMD Australia chief executive, said, “We are thrilled to be continuing our partnership with Beiersdorf. We have worked together for over a decade and produced work that has driven consistent growth for their business. Our partnership has continued to evolve and we are really excited about our future.”